2022—NOW
PBE Direct
Ecommerce division builderBuilding digital infrastructure, product systems, marketing, ecommerce operations, and custom tooling for an automotive and industrial paint supplier.
YOU ARE HEREAbout NateNATE_ORIGIN
Operator · Builder · Teacher
TECH CHANGES.THE MISSION DOESN’T.
Help good people understand what is possible, make clearer decisions, and build the capability to keep moving without waiting for permission.
I’VE ALWAYS WORKED BETWEEN THE IDEA AND THE REAL WORLD.
Before AI consulting, there were print deadlines, ad budgets, ecommerce catalogs, code, customer problems, and businesses that needed the thing to actually work.
That range shapes the lab. Strategy matters. So do implementation, training, margins, maintenance, and the person who has to use the system on a busy Tuesday.
The operating history
A CAREER BUILT BY MAKING THINGS USEFUL.
2019—2022
Freelance & Curated
Consultant and builderIndependent consulting across web development, ecommerce, marketing, software, design, and operational problem-solving.
2014—2019
Ram Jack West
Lead digital marketingLed digital programs and created internal tools alongside advertising, events, education, and day-to-day operating work.
2012—2017
Laced Work Marketing
Founder and operatorBuilt and ran a paid-media agency working across Google, Meta, and Microsoft platforms, with more than $1 million in annual ad spend at its peak.
2008—2012
MSquared Design & Print
Founder and operatorStarted with screen printing, signs, and embroidery—learning early that useful work lives at the intersection of craft, deadlines, customers, and systems.
Start with your business