PBE Direct
Ecommerce division builder
Eugene, Oregon · Systems online
USE AI.STAY HUMAN.
I help Oregon businesses understand AI, find the work worth changing, and build the skills to move faster without becoming dependent on a consultant.
The mission
THE BEST CONSULTING SHOULD MAKE YOU MORE CAPABLE.
In one or two years, the people in my network should have stronger AI skills, clearer judgment, and more momentum than I do today.
That means sharing the playbook. We start with the business problem, teach what matters, prototype when useful, and leave your team able to keep growing.
Why HeyNate exists ↗Ways to work together
FROM “WHERE DO WE START?” TO LET’S GO.
Consulting, education, and focused building—joined up so the strategy survives contact with actual work.
Free beta
YOUR WEBSITE ALREADY HOLDS CLUES ABOUT WHERE AI CAN HELP.
Enter your business URL. The HeyNate Website Opportunity Review checks the public story and first impression of your site, then sends clear improvements and examples to your inbox.
- 01Likely workflow opportunities
- 02Quick wins and deeper bets
- 03Effort, risk, and next steps
OPERATIONS
CUSTOMER EXPERIENCE
MARKETING
Selected work
BUILT TO BE USED. NOT JUST SHOWN.
Playful software, AI workflow experiments, and production operations—each shaped around the person who has to live with the result.
Explore the project field log ↗Built in the work
OPERATOR FIRST. TECHNOLOGY SECOND.
HeyNate is grounded in years of building businesses, marketing programs, ecommerce operations, software, and internal tools—not just talking about them.
15+Years building and operating
$1M+Annual ad spend managed at agency peak
01Local partner from strategy through implementation
Field log · 2008 to now
Read the full operating story ↗Freelance & Curated
Consultant and builder
Ram Jack West
Lead digital marketing
Laced Work Marketing
Founder and operator
MSquared Design & Print
Founder and operator
Career figures reflect Nate’s documented operating history. Client-specific outcomes are only published when they can be verified.
Field notes
PLAIN ENGLISH FOR A FAST-MOVING FIELD.
Useful ideas for owners and teams who want to make better AI decisions without making AI their new full-time job.
Read all insights ↗Local by design
AI HELP THAT CAN MEET YOU IN THE ROOM.
Based in Eugene. Working across Springfield and the Willamette Valley. Local context matters when AI has to fit your customers, your team, and the tools you already use.
No black box
STRAIGHT ANSWERS ABOUT AI CONSULTING.
What does an AI consultant actually do?+
A good AI consultant helps you identify useful opportunities, choose appropriate tools, manage risk, train your team, and implement systems that fit the way your business already works.
Do we need technical staff to work with HeyNate?+
No. The work starts in plain language. Technical depth is available when needed, but the goal is to give owners and teams enough understanding to make confident decisions themselves.
Is the Website Opportunity Review really free?+
Yes. The private review uses public information and desktop and mobile captures to produce focused observations, copy examples, and next steps. It is a useful starting point, not a guarantee of results or a formal certification.
Do you only work in Eugene and Springfield?+
HeyNate is based in Eugene and prioritizes local relationships across Springfield and the Willamette Valley. Remote consulting and workshops are also available.
Your next useful move